Burger King’s viral Tweet inception
These days, many of the big fast food brands exhibit some degree of sassiness on social media (see: here, here, here, here), but the UK branch of Burger King is feistier than most on Twitter. Yesterday, the brand decided to use a tweet from Kanye West to drag its forever-enemy, McDonald’s.
So far this message has received over 650K, likes, prompting a follow-up tweet: “If we knew this was going to blow up we would have made a soundcloud.” West’s admission that he loves McDonald’s shouldn’t come as too much of a surprise since he actually wrote a poem about the chain two years ago. But the hip-hop mega-star also appears to be a fan of several other chains as well: West purchased the rights to franchise 10 Fatburger locations in Chicago a few years ago, and he also bought his wife Kim Kardashian the rights to open a bunch of Burger King outposts in the UK (though Business Insider notes that the duo never actually opened any of them).
New vaccine could help celiac disease sufferers eat gluten
Scientists at Massachusetts-based pharmaceutical company ImmusanT are developing a vaccine that could help stop the inflammation that occurs when people with celiac disease consume gluten. Food & Wine notes that the drug, Nexvax2, was first tested in 2011 and found to be safe. ImmusanT recently received $40 million in funding that will allow the company to begin a second round of testing. Even if everything goes according to plan, there’s still no word yet on when this vaccine might be available to celiac disease patients.
And in other news…
Netflix is making a series based on Dolly Parton’s songs and the country legend herself will play “the owner of Baby Blue’s, a honky-tonk known for its scantily clad servers and eclectic crowd,“ where the main character, Jolene, works. Dolly Parton’s Heartstrings will be released sometime next year.
Great British Bake-Off alum Ruby Tandoh examines the impact of M.F.K. Fisher’s Consider the Oyster for Munchies. The UK food star writes: “It’s both possible and pleasurable to dance across the surface of Fisher’s prose, rich as it is with witty anecdotes and clever asides.”
Unless you’re in the middle of a hurricane, hero chef José Andrés expects you to vote today.
Conagra is voluntarily recalling four varieties of Dunkin Heinz cake mix after a sample tested positive for salmonella.
Burning election day question: is Beto O’Rourke’s campaign button inspired by the packaging for Whataburger’s spicy ketchup? The Democratic Texas Senate candidate is a known fan of the local burger chain.
And finally, Pringles is releasing a limited number of Thanksgiving dinner-themed chip packs this year, with varieties of crisps that taste like turkey, green bean casserole, and pumpkin pie. The chips will be available for purchase on the Pringles website starting at noon EST today.
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